Client Background: A well-known Japanese food brand expanding into Southeast Asia, needing 100,000 customized leaflets in 5 languages (Japanese, English, Thai, Indonesian, and Vietnamese) to promote its products in local markets. The leaflets required cultural adaptation to resonate with local consumers.
Challenges:The leaflets needed accurate multilingual translation and typesetting, with cultural adjustments to avoid regional taboos. The client also requested special-shaped die-cutting to match the brand’s playful image, and door-to-door delivery to 4 Southeast Asian countries.
Dingfeng’s Solution: Dingfeng collaborated with professional multilingual translators to ensure accurate content and cultural appropriateness. The design team optimized the layout for each language version and completed the special-shaped die-cutting using advanced equipment. Leveraging its regional logistics network, the company arranged separate deliveries to Thailand, Indonesia, Vietnam, and Singapore, handling all local customs procedures.
Results: The leaflets were well-received in local markets, with the client reporting a 20% increase in product inquiries. The accurate localization and unique design helped the brand quickly establish a presence in Southeast Asia. Dingfeng now provides ongoing printing support for the client’s regional marketing campaigns.
Challenges:The leaflets needed accurate multilingual translation and typesetting, with cultural adjustments to avoid regional taboos. The client also requested special-shaped die-cutting to match the brand’s playful image, and door-to-door delivery to 4 Southeast Asian countries.
Dingfeng’s Solution: Dingfeng collaborated with professional multilingual translators to ensure accurate content and cultural appropriateness. The design team optimized the layout for each language version and completed the special-shaped die-cutting using advanced equipment. Leveraging its regional logistics network, the company arranged separate deliveries to Thailand, Indonesia, Vietnam, and Singapore, handling all local customs procedures.
Results: The leaflets were well-received in local markets, with the client reporting a 20% increase in product inquiries. The accurate localization and unique design helped the brand quickly establish a presence in Southeast Asia. Dingfeng now provides ongoing printing support for the client’s regional marketing campaigns.